As a leader in Art, Culture, Business and Community journalism, Reno Tahoe Tonight's mission is the exposition of the rare, excellent, creative and the beautiful throughout the Truckee Meadows and beyond. We tell stories with words and pictures that move the social meter, inspire discovery and incite consumer and community action. As a multi-media entity RTT reaches over a quarter million + web, digital, print and mobile app readers each month--not counting our reach on the radio airwaves with our popular weekly broadcast on 101.3FM and 99.1FM Fox News Talk.
And RTT is the acknowledged leader in social media, cross promotional and street marketing of live event programming in northern Nevada, with clients including The Knitting Factory Reno, Cirque du Soleil and many more.
In August of 2013 Reno Tahoe Tonight was voted "Best Publication" in the Reno News & Review's Biggest Little Best of Northern Nevada Reader's Poll and "Best Local Magazine" and "Best Monthly Publication" in 2012 in that same poll.
RTT Art Director Grae Warren was also honored in September of 2012 at Plum 11's 100 Most Influential People in Reno-Tahoe Awards as the Top Artist & Icon in Reno-Tahoe. With 4 ADDY wins for photographers Jamie Kingham and Frank Haxton respectively, RTT continues to create critical buzz in mainstream professional circles and on the streets.
Reno Tahoe Tonight Testimonials
"Magazine readership as an industry has actually increased over the past five years--even in the 18-34 year-old market segment. The typical young person now reads more issues per month than their parents. Neither obsessed with immediacy nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media. In fact, the immersive power of magazines even extends to the advertising. Magazines remain the number one medium for driving purchase consideration and intent. And that's essential in every product category." - The Power of Print.
“So I finally got a copy of this month’s mag [Nov2013RTT]. Thank you so much for bringing me in on this. I absolutely love how the images came out. And I hope they were everything you were looking for. I enjoy watching the evolution of your efforts. I remember in the beginning when you told me your vision. Every month that I pick up your mag, it is evident that you are fully accomplishing what you set out for. In my eyes, this is the best Reno magazine, hands down. I look forward to contributing again, and being a part of what you created. Much love!” – Photographer/Model Scott Lomill
“Thanks again for all you have done… This review helps me big time and I couldn't be more proud and appreciative…I and most others consider your magazine the pinnacle of art review and you have given me a two part piece!” – Joseph Holsworth, author of The Devils of Eden
“Just picked up the latest Reno Tahoe Tonight… I am always astonished at the level of craft that Oliver X puts into this! It's a treasure. I'm mailing a copy to family out of state so that they can see some of our talent.” – Sieglinde McTigue
“Best, coolest publication in town. Done wonders for our movie efforts; more thankful I could not be.” - Brian Sutherland Executive Director of the film Nowhere Nevada
“Bizarre Guitar & Guns has been advertising with Reno Tahoe Tonight locally for 3 years going on our 4th. For us the magazine is a reflection of everything hip and relevant in northern Nevada; it’s where the action is and where we want to be.” – Shanda Golden – Owner Bizarre Guitar and Guns
“[They] just started flying off our shelves at TresImage Salon. We actually need more!” – Risa Lopez Owner TresImage Salon
“We love working with RTT publications. The magazine has given us the opportunity to showcase our talents and creative aspects of our business and at the same time helps us get recognized by producing award-winning work. We have received multiple ADDY Awards for images that have appeared in RTT. We also appreciate Oliver X as a publisher for his commitment to supporting local artists and creative organizations throughout the Truckee Meadows.” – Frank Haxton Digiman Studio
“As an artist and entrepreneur, I have struggled tremendously with juggling the marketing and promotional aspects of my business. Often times I find myself drowning in the myriad of options we business owners have when trying to create a public presence in our respective spaces. The dilemma is how to rise above the white noise; where do I gain a following yet not succumb to tawdry promotional schemes? How do I stretch my promotional dollar across multiple platforms? Reno Tahoe Tonight and its leader Oliver X have shown me the path. RTT's attention to detail, craftsmanship and customer service are beyond reproach… My partnership with RTT has led me overnight to an increased audience; a heavy dose of respect for what goes into making a publication, and a level of gratitude that I can't fully describe. I partnered with Reno Tahoe Tonight to grow my audience, and am happy to report that I have done that tenfold--while also building a true relationship with a publication that cares about my success. My only regret is not connecting with RTT sooner.” – Photographer Anicia Beckwith contributing photographer to Reno Tahoe Tonight Magazine and British Vogue
“I remember when you were the underdog riding a skateboard from client to client. That passion and dedication cannot fail--which is why you're a success now.” – Larry DeVincenzi - Biggest Little Group
“I need to let everyone know that this publication blew my mind when I saw it for the first time, and as I was flipping through the pages I said to myself, ‘Well, it’s about time’...It’s about time we actually have a local publication that truly supports the arts in our community.” – Jerry Stinson – Life Drawing Instructor Nevada Museum of Art